lettertree writing & editing
grow your voice
You have a vision. I'm here to give you a voice. Writing, editing, and content strategy for small businesses and idealists since 2018.
Get in touch!
Want to work together? Leave a message including:
1. what type of business or organization you're running;
2. what types of projects you're working on or want to be working on,
and I'll get back to you as soon as I can!
past work: content strategy / writing
YONDER: Data-driven content strategy
Stories thrive when they connect with the right audience. Using dynamic data on YONDER's reader behavior, I helped create targeted reading events and content acquisitions/development strategies to deliver spellbinding stories to the right readers.
Duck Prints Press: outreach and marketing
Did you know the market for LGBTQ+ fiction has more than doubled in the past four years? By developing outreach copy and communicating with LGBTQ+ bloggers, I helped grow a small press with big potential.
Scribbr: knowledge base development for user acquisition
Using my expertise in statistics and experimental design, combined with research on user search behavior, I helped build Scribbr's methodology and statistics knowledge base from the ground up (including several articles which still rank in the top 3 Google search results years later!). (see: Types of Variables and Statistical Tests)
Because Market: content marketing
To maintain high search result placement while providing authority and educational value to visitors, we combined subject-level research and detailed SEO analyses from a partner firm to write informative, conversational, and search-term-friendly blog posts on a weekly cadence.
past work: editing
Authors put a piece of themselves into the world with every story they publish. With my encouraging yet rigorous approach to developmental editing, line editing, and copyediting, I help authors showcase their unique and captivating voices.
The Hopper: prose editor
(2018 - 2024, senior prose editor 2022 - 2024)
Duck Prints Press: Staff Editor
(Since 2022)
About
Hi! I'm Beck, the creator behind lettertreeđź‘‹ I do writing, editing, and content strategy for businesses and organizations who are trying to match their identity to the market, and for those who already know what they're about and are looking for a creative refresh. I want you to attract the people who will love what you do.I work primarily with socially progressive businesses and organizations. Whatever I can't do, I try to offer referrals to fellow freelancers and agencies. We all do better when we work together.
inspiration
This page is under construction. Check back soon for sample projects and inspiration!
Daily Creative:
Your daily dose of creative
prompts, inspired by
famous creators
of all stripes!
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writing
With a background in content writing for startups and small businesses, as well as researching and producing high-quality how-to articles for educational outlets, I'm ready to tackle a range of content needs!
First, I research terms related to your topic to find out what searchers are looking for.
Next, I look at what's missing - what questions or concerns aren't being addressed by the current results?
Finally, I'll outline and draft an article or post that covers searcher needs better than the current material.
One last note: freshness is important for staying relevant to your audience. If you're looking to update existing website copy, I'm happy to help with that as well.
Editing
With seven years' professional experience and a certificate in developmental and copy editing from the UChicago Professional School (2025), I'm prepared to handle a variety of documents and editing needs.I do copy editing (spelling, grammar, word choice, and other fiddly things) and substantive (content) editing for a range of different customers, from academia to authors to businesses.I can also create style guides so your writers all stay on the same page!Finally, if you're looking for help maintaining your content creation pipeline, I have experience managing writers and am currently open to virtual managing editor roles.
content strategy
Content strategy covers a range of activities, but it all boils down to:Are you reaching the people you want to reach, and is your message having the impact you intended?This means:
Understanding your target audience.
Understanding how your product or service is valuable to them.
Crafting content that connects those dots for your audience.
Delivering that content to the places they'll see it, and
evaluating how your content performs compared to your expectations and goals.
If you're just starting out, your content strategy will start from scratch, but if you've been at this for a while, you might want to start with a content audit.To help with your content strategy, I can:
Perform content audits.
Build content databases (or help maintain your current database).
Analyze your performance data to draw insights.
Help you draft content plans that are sustainable for your organization.
Thank you
Thank you for reaching out! Look for a follow-up email from [email protected] within the next 48 hours (if it's not in your inbox, check your spam folder. If it's not there, feel free to poke us again).